MEET THE FOUNDER
Born in Iran and raised in Toronto, Canada, Shab Caspara grew up in the environment of her mother’s hair salons and hair schools from a young age. After a fulfilling career as an award-winning hairstylist in New York City, today she is one of the most recognized trichologists and an expert source for all major beauty and health media outlets. Shab is featured in Forbes, Vogue, Women’s Health, Allure, Prevention and Cosmopolitan for her expert knowledge on hair and scalp health, hair care, consumer trends and scientific research.
Shab is the founder of Leona.co- the first tech-enabled hair care retail platform matching women to the best hair growth solutions and devices from around the world. Leona was developed leveraging Shab’s extensive knowledge on consumers’ hair needs paired with her team of cosmetic chemists, software engineers and data scientists to help women achieve their dream hair. She is the host of the Hair Like Hers Podcast, a leading show featuring top experts in the beauty, health, wellness, science and medical industries to help consumers connect all the dots associated with the way in which hair grows. She has consulted as a hair health advisor for the relaunch of HairClub and hair brands including Inkey List, Augustinus Bader, Tangle Teezer and Hairmax. Shab is also an advisory board member for Byrdie.com and NewBeauty magazine.
Shab is a trained trichologist through the United States Trichology Institute and is a member of the American Hair Loss Council, the largest industry organization worldwide. She has access to the latest treatments and discoveries from around the world through her forged relationships with notable medical experts and leading product developers. Her ultimate goal and passion is driven by her belief that a woman’s hair should be the least of her worries and should be worn with confidence and ease.
Follow Shab on your journey and watch your hair transform!